Finally, a Brand Strategy Built for Business — Not Just Design
Before logos, colours or fonts… there’s purpose, positioning, and messaging.
This isn’t a branding template. It’s a strategic foundation powered by AI — tailored for how your business actually works.
Most “brand strategy” tools focus on how you look.
We focus on why you exist, how you create value, and what your message truly means — before you ever brief a designer.
What’s Inside the Strategy Blueprint?
✔️ Step 2: Audience + Use Case
✔️ Step 3: SWOT Summary
✔️ Step 4: 4Ps to 4Cs Conversion
✔️ Step 5: Feature → Emotion Mapping
✔️ Step 6: Brand Essence Builder
✔️ Step 7: Mission, Vision & Values
✔️ Step 8: Market Positioning
✔️ Step 9: Messaging & One-Liner
✔️ Step 10: Market Summary + Brand Archetype
Still Thinking About It?
What if I don’t have a brand yet?
Perfect. This tool is designed to help you get clarity before you start creating logos, websites or campaigns.
How long does it take?
Most users complete it in 15–20 minutes. You’ll be surprised how clear things get with the right questions.
Will it give me a real document?
Yes — a professionally structured PDF with your inputs, strategic insights, and a brand essence pyramid. Yours to keep.
Is this just for creatives or marketers?
Nope. It’s built for founders, consultants, and small businesses who want clarity without the agency fluff.
Who’s It For?
✔️ Consultants and coaches wanting structure
✔️ Small businesses that have lost market clarity
✔️ Marketers needing internal alignment before campaigns
Why This Is Different From Templates
- It’s not a design brief — it’s a business clarity tool.
- You’re not filling boxes — you’re building your foundation.
- No fluff — just a powerful PDF with purpose, message and positioning.
- Powered by AI, tailored to you — not generic advice.
Who’s Behind This?
This tool was created by Dom Ogun, a brand strategist and commercial advisor with over two decades of experience guiding businesses, founders, and marketing leaders across Australia and the Asia-Pacific.
As the mind behind Eccho Consulting, Dom blends deep strategic thinking with practical tools that cut through the noise — and deliver results. This isn’t just theory — it’s everything he’s learned from helping real businesses grow, reposition, and thrive.
Coming Soon → Phase 2: Communication Strategy
Based on the Five Canons of Rhetoric: Invention, Arrangement, Style, Memory, and Delivery.