Phase 2: Communication Strategy
Turn your brand strategy into a clear, persuasive message your audience remembers.
This guided tool helps you shape your core message, define your tone of voice, and plan where and how your message should appear — all built on the Five Canons of Rhetoric.
Built Around the Five Canons of Rhetoric
- 1. Invention – Clarify what you want to say
- 2. Arrangement – Shape how it’s structured
- 3. Style – Define your voice
- 4. Memory – Reinforce it inside the business
- 5. Delivery – Know where and how it shows up
Haven’t Defined Your Brand Yet? Start with Phase 1.
This is Phase 2 of our automated brand tool — where we help you shape persuasive messaging and communication strategies based on a clearly defined brand foundation.
If you haven’t completed Phase 1 (the Brand Strategy Builder), we recommend starting there. It’s quick, guided, and essential to making Phase 2 work effectively.
What’s Inside?
✔️ Map your delivery structure and tone
✔️ Define the words and language that reflect you
✔️ Reinforce your message internally and externally
✔️ Plan delivery across website, socials, sales decks & more
Who’s Behind This?
This tool was created by Dom Ogun, a brand strategist and commercial advisor with over two decades of experience guiding businesses, founders, and marketing leaders across Australia and the Asia-Pacific.
As the mind behind Eccho Consulting, Dom blends deep strategic thinking with practical tools that cut through the noise — and deliver results. This isn’t just theory — it’s everything he’s learned from helping real businesses grow, reposition, and thrive.