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Phase 2: Communication Strategy

Turn your brand strategy into a clear, persuasive message your audience remembers.

This guided tool helps you shape your core message, define your tone of voice, and plan where and how your message should appear — all built on the Five Canons of Rhetoric.

Built Around the Five Canons of Rhetoric

  • 1. Invention – Clarify what you want to say
  • 2. Arrangement – Shape how it’s structured
  • 3. Style – Define your voice
  • 4. Memory – Reinforce it inside the business
  • 5. Delivery – Know where and how it shows up

Haven’t Defined Your Brand Yet? Start with Phase 1.

This is Phase 2 of our automated brand tool — where we help you shape persuasive messaging and communication strategies based on a clearly defined brand foundation.

If you haven’t completed Phase 1 (the Brand Strategy Builder), we recommend starting there. It’s quick, guided, and essential to making Phase 2 work effectively.

👉 [Start with Phase 1 — Define Your Brand Strategy]

What’s Inside?

✔️ Shape your brand’s most memorable message
✔️ Map your delivery structure and tone
✔️ Define the words and language that reflect you
✔️ Reinforce your message internally and externally
✔️ Plan delivery across website, socials, sales decks & more

Ready to shape your message?

Access Beta Phase 2 Now

This strategy builder is free to use — no sign-up required during beta.
Full version launches 15 May 2025.

Lost your strategy summary?
If you’ve already used one of our tools and didn’t email or save your result, get in touch — we’ll do our best to recover it for you.

Who’s Behind This?

This tool was created by Dom Ogun, a brand strategist and commercial advisor with over two decades of experience guiding businesses, founders, and marketing leaders across Australia and the Asia-Pacific.

As the mind behind Eccho Consulting, Dom blends deep strategic thinking with practical tools that cut through the noise — and deliver results. This isn’t just theory — it’s everything he’s learned from helping real businesses grow, reposition, and thrive.

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